the story

WorkingWonders and Greeningdales

WorkingWonders, the Company

Our company has been offering vetted sustainable home and lifestyle products and providing information about how they are green since 2008. We developed the WorkingWonders Green Guide to provide that kind of transparency to the millions of conscious consumers who want to know more about a product before they purchase it. 


Greeningdales, the Project

The Greeningdales project is reimagined retail for a sustainable world.It was born out of our realization that even now, it isn't easy for people to find out this kind of information where they shop. It is looking to take on the leadership role of a new breed of home and lifestyle retail. Retail would become responsible for vetting all the products they offer for sustainability criteria and passing along that information to all of us. The Greeningdales shopping destination will provide easy access to sustainably-produced home and lifestyle products. The green criteria for each product will be clearly communicated to you. Further, it will also serve as a hub and messaging center for sustainable living out in our communities. It will showcase services and products to make homes safer places to live in and help safeguard the planet.

We are putting the final touches on our plan to accomplish all of this by offering you founding membership. As a founding member of Greeningdales you will be in the position of driving a consumer retail revolution. You will also be rewarded with membership benefits and, once the destination is built, some truly awesome perks!



BethAnn Lederer, LEED AP — Founder & CEO


Named one of the country's Top 10 Most Sustainable CEOs by Triple Pundit, BethAnn turned a career in healthcare into a forward-thinking business after she embarked on an eco-friendly renovation of her own home. Since founding WorkingWonders in 2006, BethAnn's mission has been to connect the dots of retail culture and consumerism with those of health and sustainability. Her product sourcing and design work is specifically targeted at improving the quality of life and reducing negative human-induced impacts on the environment. Today she holds the vision for a flagship WorkingWonders destination—Greeningdales, the ultimate shopping experience for creating sustainable American homes and lifestyles.


Dominic A. Lucas — Director of Operations


With tasks ranging from web design, marketing, and brand strategy, Dominic pulls together the business, creative, and technical aspects of WorkingWonders. A writer and graphic artist by trade, he's a graduate of Franklin & Marshall College with a double-major in Philosophy and Studio Art, and formerly worked in the legal profession before transitioning full-time into the technical arts. The sustainability initiatives of WorkingWonders fit with his interest in social reform, pushing him to focus on how better marketplace choices can elevate the American standard of living. Dominic is currently a writer and producer for a video production company in Baltimore.


Larry D. Lee — Lead Technical Architect


An entrepreneur in his own right, Larry is the founder of Parallel Threads, LLC, and the creator of Milieu, a social networking app for the Android platform that connects people based on their physical proximity to one another. A graduate of Goucher College with a double-major in English and Computer Science, Larry has helped develop the WorkingWonders technical platform in various incarnations, serving as the lead programmer and architect while playing a role as a key strategist for the company. Larry is a full-time programmer at the Johns Hopkins Center for Communications Programs, and also a talented artist specializing in drawing and painting.


Casey Willson — Lead Business Consultant


With a history of fostering successful business development, Casey has been a trusted resource and influential advocate for WorkingWonders. His work includes numerous sustainability and revitalization programs, including, and Governor O'Malley's OneMaryland Vision Sustainability Policy Advisory Group. In the private sector, Casey has been a part of successful retail development projects through his consulting firm, The Willson Company, winning several awards from the International Council of Shopping Centers. He served as VP of Human Resources for BikesUSA, and was privileged to be COO of the Aga Khan Foundation. Today, Casey heads a business and technology development program through the University of Maryland, College Park.

In the Media:


Since 2006, workingwonders has been recognized as a national leader in responsible online shopping: Our Press